Disney CEO Bob Chapek apologized to staff Friday following a disastrous week that saw his company engulfed in the political firestorm surrounding Floridas Dont Say Gay bill.

In an internal memo that the company later tweeted from its verified account, Chapek also announced that Disney would pause all of its political donations in Florida to ensure our advocacy better reflects our values.

Speaking to you, reading your messages, and meeting with you have helped me better understand how painful our silence was, he wrote. It is clear that this is not just an issue about a bill in Florida, but instead yet another challenge to basic human rights. You needed me to be a stronger ally in the fight for equal rights and I let you down. I am sorry.

Elsewhere in the memo, Chapek vowed to continue to engage with the LGBTQ+ community in the weeks ahead to better understand the issues at stake.

I missed the mark in this case, he added , but am an ally you can count on and I will be an outspoken champion for the protections, visibility, and opportunity you deserve.

Chapeks remarks were a marked difference from sentiments he had expressed earlier this week. In a nearly 1,000-word memo sent to staff on Monday, the CEO touted Disneys support of LGBTQ causes but insisted the company maintain a neutral stance on Floridas Parental Rights in Education legislation, better known as the Dont Say Gay bill.